Strategy that
grows law firms

Hello, I’m Dan and for 2 decades I have been helping law firms grow.

Throughout my career, I’ve witnessed a consistent pattern in law firm marketing. Despite substantial investments in websites, digital marketing, and content creation, most firms struggle to achieve sustainable growth. The reason is fundamental but often overlooked: they’re executing tactics without proper strategy.

I see three critical errors repeatedly:

First, firms jump straight to tactical execution – new websites, social media campaigns, content marketing – without understanding their true market position or competitive advantage. It’s like building a house without foundations.

Second, they try to be all things to all clients, diluting their market position and wasting marketing budget trying to appeal to everyone. In doing so, they appeal to no one.

Third, they make crucial marketing decisions based on assumptions, competitor copying, or internal consensus rather than strategic analysis and market evidence. This leads to misaligned investment and poor returns.

The cost? Millions wasted on ineffective marketing. Growth opportunities missed. Market position eroded. Competitive advantage surrendered.

This is why I’ve developed a systematic approach to law firm marketing strategy that brings clarity to chaos. Through four carefully structured services, I help ambitious firms build sustainable competitive advantage