Get a Law Firm Marketing Strategy that Works!

I’m Dan Toombs. I help law firms tackle the most important part of growth, a strategy and I’ve been doing it successfully for nearly 2 decades!

Let me be brutally honest – most law firms are wasting enormous amounts of money on marketing because they have no real strategy. They’re obsessed with tactics, a little bit of SEO, some Google Ads, with Meta thrown in and the occasional email marketing campaign. It’s not strategy, it’s throwing mud at the wall, hoping it will stick. To use the words of Les Binet, it’s “short” focused.

Here’s the reality: Marketing strategy isn’t about clever creative or digital trends haphazardly delivered. It’s about making clear, evidence-based choices about which segments to target and what position to own in their minds. But most law firms skip the strategic fundamentals and jump straight to execution. And that’s why they fail. They fail every day!

Every week, I provide a clear, research-backed framework for building proper marketing strategy – one grounded in empirical evidence and commercial reality, not fads or fashionable buzzwords.

I draw from decades of academic research and real-world experience working with law firms both nationally and internationally and my own acutely relevant global accreditations. I’m a also a lawyer for what it’s worth!

Stop marketing waste, and get strategic!