Articles

Should You Buy a CRM for Your Law Firm in 2025? If I were answering this question a decade ago, I would have launched into an enthusiastic pitch about how…

If you're still marketing your law firm like it's 2024, I have some blunt news for you – your approach is already outdated. The law firm marketing landscape isn't evolving…

Meredith Belbin's Death Reminds Us Why Your Law Firm Can't Get Out of Its Own Way The passing of Dr. Meredith Belbin should force us all to pause and consider…

Let me begin, as I always do, with some straight talk. The legal industry is facing a moment of profound change. If you're a partner at a law firm thinking…

By now, you’d know that I believe good law firms grow with a strategy-first approach—everything after that is just tactics and tools. That’s what my agency, Practice Proof, does day…

Here’s the hard truth—your law firm isn’t different. And no matter how hard you try, it probably never will be. Why? Because true differentiation in law is mostly a marketing…

Most law firms approach marketing with one goal: more leads, more cases, more revenue. But in their pursuit, they often fall into a common trap—chasing tactics without a solid strategy.…

 Now you know that I talk a lot about the importance of distinctiveness as opposed to difference when it comes to effective law firm marketing, and in that context,…

Australia’s top law firm is making a bold move: 80% of their lawyers using AI tools daily by March 2025. MinterEllison isn’t just dipping its toes into AI—they’re diving in…

 Today, I want to talk to you about something that isn’t always as obvious as it seems, and that’s called brand salience. And if you’ve been following me for…