Over two decades of growing law firms, I've noticed a recurring issue: the case study trap. Marketing agencies love showcasing “hero stories” of exponential growth with flashy terms like "growth…
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🎸 Has Your Law Firm Got a Rolling Stones Problem? 🎸 Fifteen Keith Richards—brilliant technical guitarists. No Mick Jagger to command the stage. No Charlie Watts to keep perfect time.…
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The Long and the Short, and I'm not talking about body parts, but rather the empirical data from years and years of research by Les Binet and Peter Field that…
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I spent the last week reading the UK’s Ofcom National Report, and let’s be honest—it’s about as exciting as an Arrowroot biscuit. But buried in the data is something…
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Let me start with a confession that will likely irritate many in the marketing world: most law firm rebrands are a complete waste of time and money. I know this…
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Let me tell you about the most powerful metric in professional services that most law firms completely ignore. It's not billable hours, profit per partner, or even client retention rate.…
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Let me save you hundreds of thousands in consulting fees and countless hours of painful strategic planning sessions: trying to differentiate your law firm is pointless. Not just pointless -…
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It’s that time of year again—law firms are back from the break, reflecting on what worked (and what didn’t) in 2024. The smart ones are asking: 👉 Which marketing channels…
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