Now you know that I talk a lot about the importance of distinctiveness as opposed to difference when it comes to effective law firm marketing, and in that context, compensation law, is a fascinating practice vertical to watch! And for the last few weeks I’ve been seeing Slater & Gordons static ad copy depicting confronting images of faces following the aftermath of an accident. And, I was wondering where the bigger play!
Well, all was revealed with the introduction of a few vid ads that they’ve introduced into the mix, that reveal that the static images were in fact grabs from the video work! And, I’ve got to say it, I think they’ve nailed it with their 30 second narrative. Kudos to their team and of course their vid agency, “Akkomplice,” who did a cracking job!
Interestingly, unless I’ve been under a rock, these were done some 12 months ago, perhaps a short run back then, or no run at all.
But, be that as it may, they’re distinctively good, and here are the current 2 that are on the rounds at this minute! See what you think!